Project description
Process
Research & analysis
Competitor analysis
Customer surveys
Customer support feedback
Create the ideas list
Design the ideas
Create the user-flows
Design the screens, mockups, and visual assets
Feedback, test & iteration
Collect feedback and aligned the designs to the requirements
Test internally and iterate
Research & analysis
To better understand the users' needs and points of improvement, I conducted a competitor analysis of 5 big health platforms and surveyed 50 active users of our app. I also reviewed customer support tickets to identify frequent issues.
Key findings:
Navigation & access to information – 58% of new users had difficulty locating their latest lab results, indicating we should make hierarchy more apparent and navigation more intuitive.
Feature request – 25% of the users expressed a desire for integration with their wearable devices (i.e., fitness trackers) to have their health data in one place.
Upsell opportunities – Competitor analysis and user research pointed to strong potential for targeted product recommendations within symptom checks and result reports.
Consistency gaps – The app's UI was discovered to be out of sync with the brand's style guide, creating visual disparities between platforms.
User engagement – Competitive research and benchmarks showed that AI-powered, personalized recommendations could significantly enhance user engagement and retention.
These insights directly informed the solutions in the next phase, from the dashboard and result report redesign to the introduction of wearable integration and AI-driven functionality.
Designing the ideas/solutions
I started this phase of the project by redesigning all of the existing user flows and laying out the user flows for the new features we had prepared during the research phase. With this, we would have the opportunity to improve the existing user flows based on information we gathered during the research phase and get to see the general image of our future app at a single location. I had a few meetings to go over and finalize the user flows in this step with the product managers and the development team.
User flows and wireframes
Mockups and feature screens
AI Health Assistant UX update: to reduce effort and increase access to personalized guidance, we developed an AI Health Assistant that interprets user data and test outcomes in the moment. It suggests relevant questions, delivers brief responses, and allows users to chat, explore tips, or revisit past guidance—all within one ongoing conversation.
Wearables integration: we’ve integrated devices like Fitbit, Oura, and Apple Health to sync real-time data such as steps, sleep, and heart rate. This enables more personalized nutrition plans and smarter recommendations—all through a smooth, guided setup and daily tracking experience. The experience is designed to be seamless and intuitive, from device setup to daily tracking, so users can seamlessly stay engaged and in control of their health.
Dashboard UX refresh: we added a notification badge so users can quickly recognize new updates, and introduced personalized symptom cards based on test results. With clear metrics, visual cues, and explicit calls to action, the dashboard now offers more relevant insights with less effort—improving clarity, usability, and personalization.
My tests tab: we improved the user experience of the Meine Tests page by introducing three key UI components:
a sample status indicator to give more intuitive processing feedback,
a results count badge to group repeat test types, and
a test history view to display results over time.These improvements improve information clarity, reduce cognitive load, and support a more intuitive test management process.
Symptoms Tab: I designed a guided symptom discovery experience to allow users to discover and learn about what they are concerned about. From categorized overview to personalized detail screen, the path empowers users to take charge of their symptoms, discover clues, and gain personalized guidance — it's simpler to take that first step towards the solution.
Improving existing user flows (app relaunch november 2024): with our November 2024 mobile app redesign, we defined several of these key user flows to help guide the redesign and improve feature discoverability. The graphic below includes a subset of those flows — from onboarding to profile settings, symptom discovery, test activation, and notification states. Each of these flows helped us connect UX decisions to real user needs to make the experience more seamless and intuitive throughout the app.
Design system overview: includes typography, color palette, spacing, grid system, iconography, buttons, and reusable components used consistently throughout the app.
